This project’s goal was to pick an existing ad campaign and redo the creative for the campaign. The campaign’s goal is to highlight how Apple’s privacy features secure their user’s private information. I decided to communicate this through blurred imagery of people. While we can see the person, their identity is obscured, as is their personal information. I used the lock imagery over their heads to resemble that of Face ID on Apple products as well as symbolizing that their persona and information is locked up, also using these themes in the copy.