This project's goal was to pick a digital company and create a campaign that highlighted paper. I chose Yelp which can oftentimes be a platform where people share negative experiences with businesses. With this campaign, I wanted to encourage sharing love instead of hate, particularly with small businesses. I executed this through paper postcards that people could fill out and send back to a small business they appreciate. Sticking with the theme of postcards, I used mail and travel imagery throughout the campaign.