Svalbard, Norway
about
This campaign's goal is to inform viewers of Svalbard as a possible vacaction destination. This project's main focus was the website (linked in slides), and also featured a subway ambient and OOH transportation posters. My key branding points focused on Svalbard being the closest inhabited place to the north pole as well as highlighting its prime viewpoint of the northern lights, becoming the visual identity of the campaign.
process
I started this campaign off stuck between a few possible locations to build my campaign off. I had a few different concepts of things I could do visually with each, but ended up going with Svalbard because it was visually the most inspiring to me with color, type, visuals, etc. I had the logo visualized in my mind from the start and created it around the northern lights, which I used as a main point in my branding. I used the northern lights in my OOH ads as well as on the Svalbard website.